Do you want to conquer the web with your local business SEO strategy? Well, it is easier said than done. After all, there are many elements that go into search engine optimisation (SEO), including keyword research, user experience, and even web design.

Experts say that the foundation of every successful SEO campaign is keywords. This is why you should know exactly what keywords to incorporate in your website copy. Doing so can help you rank well on search engine results, which will lead to converting visits from your target audience.

To help you implement the right keyword strategy, you must know what keywords you must use. Generally, you have to pick between two: short-tail and long-tail. They can be used separately or together, but they have various functions and generate different results.

Read on to learn everything you need to know about keywords.

What Are Short-Tail Keywords?

Short-tail keywords are relatively basic and easy to use because they are short and specific. These are words or phrases up to three words in length. 

Short-tail keywords aim to generate quick results. These are broad, generic keywords with high competition but low search volume because they are so general. They have lower SEO value than long-tail keywords and can bring a quick win. These are keywords that bring traffic in the short term.

What Are Long-Tail Keywords?

Long-tail keywords are the exact opposite of short-tails; they are longer and much more specific. These are words or phrases up to nine words long. They are the most specific search words that online consumers use to find exactly what they’re looking for.

Because of their length and specificity, long-tail keywords are difficult to rank for—but they have high search volume.

Long-tail keywords are meant to penetrate the market. Since they are highly specific, they will generate more in-depth, in-demand results that are unique and highly relevant. They have higher SEO value because they are unrelated to the competition, but they require longer to gain traction. These are keywords that bring traffic in the long term.

Should You Use Short-Tail or Long-Tail Keywords?

If you are trying to decide which type of keywords you should use, you must consider the value that they can provide to your SEO strategy. It is recommended that you use both: short-tail keywords for quick wins and long-tail keywords for long-term results.

Short-tail keywords are best when you want to place a targeted brand or product in front of your target audience. You can use it in a call-to-action to help you get the desired traffic from search engines.

Long-tail keywords are great when you would like to be exposed to a very specific niche. You can use long-tail keywords in your website copy to help you connect to your audience. These are also useful for building a more focused base of readers.

Final Thoughts

There is no one-size-fits-all strategy when it comes to keywords. Understanding what type of keywords you should use will help you build a better website, which will also help you connect with your target audience. This is the first step to generating revenue for a long time to come.

If you want to learn more about using keywords for your local business SEO strategy, you should talk to experts like WEBuildSITES. Our team of digital marketing experts will help you attract more visitors to your website and turn them into loyal customers. Contact us today for a free consultation on our local SEO services.

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