Mobile responsive web design is no longer an optional user interface addon. It is actually crucial for so many reasons and let’s understand why.
Over the last decade, multi-screen devices have disrupted the technology landscape. Most people spend more time on various mobile devices as compared to desktop devices. The combined conversion rate for smartphones, tablets, and other devices is much higher than traditional computer devices and the numbers are still growing.
A majority of web consumers today are multi-platform and multi-screening. This number has significantly increased from 16.2 percent web traffic comprising of mobile users in 2013 to 52.2 percent in 2019. Hence, building websites according to a specific-screen resolution no longer fits the needs of the 2020 web consumer.
This is an example of a website from a client who had a non-responsive old HTML only based website. It would not scale for mobile devices and hence when you viewed it on a mobile the text and images would be tiny and not fit on the screen. Click the image to see the transformation (opens in a new tab).
What is Mobile Responsive Web Design?
A responsive web design enables your website to adjust all its components: elements, tables, text, images, orientation, and even font size according to the target device’s screen size. On a technical front, this means that the same HTML code will be loaded into each device that loads your website. CSS is used to alter the layout of the web components as per the device’s screen size.
Why Do You Need Responsive Web Design?
Even as a business, there are various reasons why responsive web design should be at the core of your online business model.
Since your website will automatically adjust itself according to the screen size, improved user experience is one of the prime reasons to implement a responsive web design. When a non-responsive website loads into a smaller device, its elements get distorted. Users have to resort to methods such as pinch and zoom to view the website and navigate their way through it. Most users cannot handle such an experience and this affects the engagement and conversion of your website and your business.
No wonder Google itself recommends a responsive web design for your website. Older ways of providing a responsive website to users was to create a seperate website version on a different sub-domain. This required more coding and more money. But with responsive web design, it becomes easy for Google to index your content. Because your website code rests on a single URL.Google can also rank your page more efficiently since it doesn’t need to crawl different pages to index all your content.
Responsive web design is easy to manage and easy on your pocket. With a single website, your cost of routine site maintenance is halved. The time, energy, and efforts spent in building, uploading, and managing content and SEO are also directed towards a single web design for a single website as opposed to multiple websites.
The fact is that responsive website designs result in better engagement because all your website is addressed to a single URL. This makes it easy for users to share and engage with the website. In fact, Google’s statistics show that 61% of visitors leave your website if they are not able to navigate it easily. However, 67% of them are more likely to convert if they have a positive user interface experience.
With all that in mind your website needs 3 things to ensure it’s effective to turn visitors into customers.
1. Make It Easy – Your website’s navigation must be easy to use. A frustrated and confused visitor is a one-time visitor. Make sure your website is easy to navigate from menu to pages to posts.
2. Keep It Clean and Simple – Clutter is confusing for visitors. Make sure your website only has the necessary information and images. Too much stuff is too much stuff and sometimes, less is more.
3. Make It Responsive – does your website look as great on a mobile device as it does on a computer monitor? If not, then we can help you make sure it does.
Does your website need a mobile friendly revamp? Get in touch below and we’ll contact you so we can discuss your requirements in a complementary no obligation consultation.
Let’s Start Something new
We’d like to get to know your business first. Enter your details below to get a complimentary consultation.