If you have ever experienced a slow-loading website, then you must understand the frustration of dealing with it. Nobody wants to wait for a website to load. They are most likely to find an alternative before it could even finish loading up. In the case that there are no alternatives, slow-loading websites are most likely to be attacked on social media or will be given a bad reputation.

If you have a business with a website, chances are you are always looking for ways to improve your website. One way to do this is to optimise your website’s overall performance. If you want to learn tips on how to do this, just continue reading below.

1. Reduce the Number of Fonts

Website font is important, but only include the font styles you need for the website. Having more fonts than necessary included in the website build makes it load slower. This is because there is more data that needs to be fetched.

Remove the unnecessary fonts as it would not really make a visible difference since the fonts aren’t even used. Include only those that are used, and it would automatically improve website performance.

2. Apply Minification

To minify your website and its code means to remove other unnecessary elements that are not needed. This includes lines and white spaces that contain nothing. It also removes comments that are not important to the website code, making the loading time faster.

3. Fix 404 Errors

Having 404 errors on your website indicate broken or non-existent pages. Your servers will continuously try to load or fix these errors themselves. Removing the non-existent pages or fixing the broken parts of the code will help your website’s performance as it no longer takes up unnecessary space.

4. Use a Content Delivery Network (CDN)

This is a network of servers that helps deliver content to visitors and users around the globe. Depending on where one is located, there is a specific server built to help load content faster for users coming from this country. Using a CDN for your website would help load websites faster and reduce any latency.

5. Reduce HTTP Requests

The more HTTP requests your website has, the slower it will load. Many of these requests are often unnecessary or redundant and can be removed. Make sure to check your website’s build and reduce any JavaScript and CSS files that are not being used for the website, anyway.

6. Lessen Media Elements

If your website has a lot of media elements, then chances are it will load slowly. While media elements can be fun and great for your website, some of them could be redundant.

Double-check all of your website’s design and determine which media elements are needed and which ones you can remove. Then get rid of the elements that are probably doing more harm than good to your website.


A bad website performance would easily turn away potential customers and give your business a bad reputation. Improving your website and optimising it for better performance is a great strategy to make it better. Follow our tips mentioned above to easily improve your website’s performance. A good website attracts good business and great customers, so make sure to create the best website you can.

If you are looking for a company that offers affordable web design in Geelong, WEBuildSITES has you covered. Have the best, mobile-friendly websites created just for your business. Contact us today and improve website design and performance today!


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